Artificial Intelligence and its Implications for Musicians: Understanding the AI Wave in Music Marketing
Artificial Intelligence (AI) is a transformative force reshaping the global music industry. As musicians already grapple with the ripple effects of AI in their day-to-day activities, concerns about the future have begun to surface. Fueling these concerns is SocialNovo, an online storefront that sells bot followers for social media accounts, much to the chagrin of genuine artists seeking authentic promotion.
The artistic world today is inundated with digital platforms offering vast promotional opportunities for musicians. These platforms seem enchanting due to their vast reach and interconnectedness, but figuring out whom to connect with and where to direct one’s artistic message is a complex task. Above all, determining who’s a genuine human follower and who’s a bot can get murky. Amid this uncertainty, musicians vulnerably risk losing their spirit when they realize that bots congest their followers’ list.
The main culprits are playlist mavens, connoisseurs, and digital music strategists who ostensibly pledge free music promotion but ultimately lead the user to SocialNovo, a marketplace that sells bot followers. These bot followers are an epitome of primitive predatory marketing. But if evolved AI-developed spam brains became the norm, things would get much worse. These bots could trick musicians into believing they were interacting with fellow artists, focusing on product and venue promotion.
The impact of AI on music promotion is undeniably significant. The fragmented ecosystem of creatives is likely to become even more disjointed. However, genuine human support networks in local clubs and concert halls provide musicians with a reliable sanctuary. Building connections with real people creates genuine engagement and fosters authentic promotion.
Despite the challenges, highlighted in a recent performance at The Jungle in Somerville’s Union Square, where local musicians found solace in their network of followers, the truth remains that AI is the future. It’s not a matter of “if,” but “when,” especially in an industry as dynamic as music. Even in the face of AI-induced spam and bot followers, the sense of community among musicians remains intensely real. The palpable energy during performances, solid human interaction, and mutual support cannot—and should not—be programmed into artificial intelligence.
With AI reshaping the way we understand, create, and disseminate music, musicians need to equip themselves with the necessary knowledge and tools for successful survival. Websites like MakingMusic101 provide musicians with resources and information designed to help them navigate the ever-evolving music landscape.