IHG Announces Exclusive Partnership with Saudi Arabia’s Premier Music Festivals, Offering Unique Experiences
In a first, InterContinental Hotels Group (IHG Hotels & Resorts) known for its global footprint in hospitality, is joining hands with Saudi Arabia’s leading entertainment company, MDLBEAST. This promising partnership aims to elevate the festival experiences in the Kingdom, with eye-catching attractions like an upside-down hotel room and a secret room powered by artificial intelligence.
Breaking New Ground
The collaboration sees IHG serve as the official hotel partner for XP Music Futures, Soundstorm and Balad Beast – some of Saudi Arabia’s top music and cultural festivals. Through this alliance, IHG aims to offer festivalgoers, music fans, and IHG One Rewards members unforgettable experiences on the festival grounds in Riyadh and Jeddah.
Immersive Festival Offerings
From a creatively designed upside-down hotel room to an AI-inspired secret space, the partnership promises enticing interactive attractions designed to cater to the Gen Z and Millennial crowd, ensuring plenty of Instagram-worthy moments.
Unveiling VIP Rewards
Adding to the allure, IHG One Rewards members in Saudi Arabia and the United Arab Emirates have a unique opportunity to bid on the IHG’s Access platform for VIB (Very Important Beast) festival tickets, with select members also getting admission to the personalized IHG hospitality box.
“MDLBEAST is a significant entertainment company. Our partnership with them will help us engage with IHG One Rewards members, future travelers, and contribute to the Kingdom’s vision for 2030. We look forward to further collaborations and providing unmatched experiences.” – Haitham Mattar, Managing Director India, Middle East & Africa, IHG.
Contributing to the evolution of music tourism as part of the Kingdom’s economy, this partnership reaffirms MDLBEAST’s position as a major player in the industry. Want to know more about IHG and its hotel offerings? Visit www.ihg.com.
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